Reputation management key to digital marketing

What is reputation management?
Reputation management involves checking various websites for reviews of your business and responding to those reviews accordingly. There are hundreds of review sites across the internet today, from Yelp and Trip Advisor to Facebook and Google+. Everyone has access to these sites and it only takes a few minutes for a disgruntled customer to leave a negative review or for a happy customer to leave a positive one. As a business owner, you’re busy running your company; you aren’t necessarily checking Facebook or Google+ every day to see what people are saying about you. That’s what we’re here for. With reputation management services we can literally help you manage your business’s reputation by watching for reviews and responding to them with your help or on your behalf.

Who needs reputation management?
Any business with an online presence needs reputation management. Google your business and, if you’ve got a Google Business page, you’ve got reviews. If you’ve got a Facebook page, you’ve got reviews. Even if you don’t have a website or Facebook page (and you should have both), if you’re in the hospitality industry you can bet someone has reviewed you on Yelp or Trip Advisor. This is especially true for restaurants and service industry businesses, but anyone who deals with customers, from law firms to retail stores, should be aware of what is being said about them online.

Why do I need help managing my reputation?
There are many reasons a business might need help managing their reputation. Perhaps you’ve just acquired a company whose reputation has suffered over the years. In this case it’s important to take the time to respond to recent negative reviews letting customers know the business is under new management. Restaurant and service industry business owners are often very busy and don’t have the time to respond to every review. These responses are important — they show customers that you care enough to thank them for a positive review and that you also are concerned enough to respond to a negative review. Sometimes it’s necessary to have help with reputation management simply because you need someone to craft a well-written, thought-out response. 

Author: Garry

Ak-Startup was founded with the simple aim to assist entrepreneurs who lack experience in areas essential to the business.

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